After working at Greenpeace International, Bei Wang was Editor-in-Chief and Head of the Chinese Department at Dutch broadcaster RNW Media. She then launched the digital China department at RNW and represented the Netherlands in China during the international cultural and media exchanges. Bei co-founded FIVE Degrees, a brand management and digital consulting firm specialising in the Chinese market. Later she also co-founded and became Chief Marketing Officer of StraightFire Studios. Along the professional field, Bei has developed the Digital China minor at Utrecht University of Applied Sciences and is working on her PhD in Media and Communication, focusing on digital technologies in China and the Global South. Bei is also co-founder and a Board Member of Pan Asian Connections (PAC) and is a keynote speaker at Advertising Week Europe, as well as European Women in Tech Conference.